google ads
Top Google Ads Agency That Turns
Every Click Into a Customer
Your audience is searching. Let’s make sure they find you and convert. At Izoof, we’re not just a
Google Ads agency; we’re your performance partner. From search to display to retargeting, we
build strategic PPC campaigns that attract high-intent users and turn clicks into actual business growth.
Our Google Ads Process (Step-by-Step)
How We Run High-Converting Google Ads Campaigns
You’re not alone, these are common issues we solve every day:
Campaign Audit & Strategy Call
We review your existing setup (or start fresh) and define clear goals.
Keyword & Audience Research
We find high-converting, intent-rich keywords and segment them into smart ad groups.
Ad Creation & Copywriting
We craft compelling ad headlines, descriptions, and extensions that get clicks.
Landing Page Alignment
We align ads with high-conversion landing pages (or help you improve them).
Conversion Tracking Setup
From form fills to calls, we track what matters most.
Ongoing Optimisation & Scaling
We test, optimise, and scale what works. Weekly tweaks, monthly strategy updates.
What’s Included in Our SEO Services
What’s Included in Our Google Ads Management?
Here’s exactly what you’ll receive when you partner with IZOOF:
✅ Campaign Audit + Opportunity Report
✅ Keyword Research & Competitor Gap Analysis
✅ Ad Copywriting (Search, Display, Video, etc.)
✅ Landing Page Suggestions or Full Setup
✅ Conversion Tracking (Forms, Calls, Purchases)
✅ Weekly Optimization & Split Testing
✅ Budget Pacing & Bid Strategy Adjustments
✅ Detailed Monthly Reporting with Insights
FAQS
Frequently Asked Questions About SEO
What elements are foundational for SEO with AI?
Foundational elements for SEO with AI include structured data (schema markup), natural language content, semantic keyword clusters, and question-based formatting. AI tools like ChatGPT and Google’s SGE prioritize content that directly answers user intent with context, not just keywords. To rank in AI results, your SEO strategy must combine traditional on-page techniques with answer engine optimization and NLP-driven formatting.
How to use Python for NLP and semantic SEO?
You can use Python for NLP and semantic SEO by leveraging libraries like spaCy, NLTK, and transformers (HuggingFace). These tools help extract entities, understand search intent, group semantically related topics, and optimize content structure. For example, you can analyse top-performing pages to identify key NLP terms or build internal linking based on semantic similarity, helping your site rank better in contextual AI-driven search.
Should franchises have separate URLs for local SEO?
Yes, franchises should absolutely have separate URLs for each location like /locations/los-angeles or /chicago-plumbing. This improves local SEO by allowing Google to index and rank each location individually. It also helps customers find location-specific content, contact info, reviews, and service details, increasing both search visibility and conversions across cities.
What is the difference between onsite and offsite SEO?
On-site SEO focuses on optimising elements within your website, like meta tags, content, internal links, and technical health. Offsite SEO involves building authority by earning backlinks, social mentions, and citations from other websites. Both are essential: onsite helps Google understand your site, while offsite helps build trust and credibility in search rankings.
Are keywords and SEO the same thing?
No, keywords are just one part of SEO. SEO is a broader strategy that includes content creation, technical optimisation, user experience, link building, and keyword targeting. While keywords help search engines understand relevance, SEO ensures your site performs well across multiple ranking factors and gets discovered by real users.
Why SEO is important for businesses in NYC?
SEO is crucial for businesses in NYC due to the high competition and search volume. Appearing at the top of Google or on AI tools like Bing AI or ChatGPT can significantly increase traffic, footfall, and brand awareness. Local SEO also ensures your business shows up on Google Maps and local packs when nearby customers search for your services.
What do you need to balance when doing SEO?
Effective SEO requires balancing technical structure, content quality, keyword strategy, and user experience. Focusing only on one area—like keyword stuffing or just backlinks—can hurt your rankings. A successful SEO strategy ensures your website is crawlable, content is helpful and optimized, links are high-quality, and pages load fast with a clear user journey.
Which industries are suitable for SEO?
Most industries benefit from SEO, especially those with digital or local search demand. These include healthcare, SaaS, law firms, real estate, e-commerce, education, finance, and service-based businesses. If your customers use Google or AI tools to find products or services, SEO can help you attract them organically without relying on ads.
How can a business rank nationally in SEO across different regions effectively?
To rank nationally with SEO, focus on broad search intent instead of city-based terms. Build content hubs targeting national-level keywords, earn backlinks from high-authority domains, and optimise for voice and AI search. Use pillar pages, FAQs, and topical authority to compete on a larger scale and drive traffic across regions.
How to expand from local SEO to national SEO?
Expanding from local SEO to national SEO involves shifting your content strategy from location-based to topic-based. Start by creating pillar pages for national keywords, update internal linking, and build authority through guest posts or PR from national publications. Make sure your website structure supports scalability and your brand message speaks to a wider audience.
Lets Talk
Stop Guessing. Start Converting.
Let’s take your ad spend from expense to investment.
Book a free audit, and we’ll show you what’s possible with the right Google Ads strategy.